SHELL V-POWER
SHELL V-POWER x F1 GRAND PRIX
Road warriors who care about performance, care about the F1 Grand Prix too. So we combine our performance-pumping Shell V-Power with the love of F1 Grand Prix.
HOW IT WORKED?
STEP 1:
Shell started this activation with
a launch video, a CTA-driven poster
and write-ups by the car media.
Links and QR codes directed them
to Shell’s microsite.
HOW IT WORKED?
STEP 2:
Once they were on the microsite,
they had to register for an account.
Next, they would fill in the amount spent on Shell V-Power and upload the receipt.
Then the race began.
RM1 = 1 point
Lube Bay Service = X2 points
Lubricant Purchase = X3 points
HOW IT WORKED
STEP 3:
They later visited our Facebook page or website weekly to check their live ranking.
The winner was announced via these two platforms.
HOW IT WORKED
STEP 4:
The Top 5 Winners got to enjoy the Singapore F1 Grand Prix 2023.
The Top 2 got an additional double seater experience and signed replica helmets.
SHELL V-POWER x HOTWHEELS
People remember heroes in movies who go through all kinds of crazy adventures with their iconic cars. Their cars are their mechanical sidekicks and partners in crime. Using iconic movie scenes, we re-excited them with the most iconic hero cars and transformed them into collectible Hot Wheels.
