PETRONAS

THE BRIEF

The Opportunity

KLCC, one of Malaysia’s most iconic landmarks, was facing a challenge. Despite its status, visitor engagement and sales were steadily decreasing.

The Idea

On World Skyscraper Day, we gave KLCC a voice. By engaging in playful, heartfelt exchanges with other iconic Malaysian landmarks, we turned these buildings into more than just structures, they became characters in a story.

The Outcome

The campaign sparked organic engagement, boosting sales and visitor numbers while KLCC's connection with the community deepened.